Level up your Linkedin game
Here's the story of how we helped PrivateCircle do just that.
About PrivateCircle
PrivateCircle is the leading source of Indian private markets data & intelligence, offered through its key product - PC Research. They provide an Excel equivalent screenable dashboard (to their subscribers) on 3 lakh Indian companies with data across 500 different parameters.
PE funds, Investment Bankers and CorpDev teams (amongst others) use PrivateCircle Research for an updated and reliable source of Private Market intelligence.
Problem Statement
For a B2B SaaS like PrivateCircle, can there be a content-type that's both engaging and signals product-value prop at the same time? This was one of the problems that we worked on. This project was executed when Amrit was running his earlier brand consulting company (prior to Story99).
What does a winning Linkedin strategy for tech companies look like?
The primary job of a company's Linkedin feed is to keep the company and product relevant and known in its buying / partnership community.
When done right, it makes the sales team's job easier. They can open more conversations and close faster. Because content builds trust.
What we did
- Step 1 - came up with a long list of content ideas - (about a dozen)
- Step 2 - evaluated the options using our RBTE framework (Reach+Brand+Templatization/Effort)
- Step 3 - did pilots, measured impact and iterated till we had a winning formula
- Step 4 - continued to execute for as long as needed
- Step 5 - did a KT and helped set the production in-house
Deliverables
We tried a bunch of things like this Shark Tank analysis but eventually settled on a show called 'It's a Big deal (IBD)' (the embedded video in the beginning of this page).
IBD cleverly portrays the product while offering a relevant engaging content at the same time. Because tech companies deserve great storytelling.
Business outcome
The show has been a success (some episodes gave upto 4X more engagement than the baseline that existed).
PrivateCircle has continued to create and produce the show in-house for two years now, which validates the effectiveness of this strategy. Content like this helps its sales teams do their job better.
Below are some outcomes that we can help you achieve.
Block a time to speak with Amrit (founder, Story99)
Questions
& Answers
Does Story99 only work for tech companies?
That's where we bring in most value. Tech storytelling is hard. Very few can do that.
Why the focus on 50-500 team size companies?
If you are very small, may be best to figure out the storytelling yourself (the RoI of spending on it may not work out)? And if you are over 500, you have probably figured out the storytelling bit already.
It's the messy middle where an external entity like us can come in and iterate with you to take your growth to the next level, powered by a coherent, distinctive and actionable storytelling strategy.
What is the engagement model?
Either lump-sum for a specific project or a retainer where we act like your storytelling, marketing & brand partner, helping grow the business (while you focus on the product, tech, and client relationships).
Who is the founder of Story99?
Amrit Vatsa.
Amrit was in IIT Madras from 2003 to 08 (Civil Dual) and then joined PwC as a consultant. But took a break after four years to start experimenting with photography. Launched a short documentary film-making venture in 2014, followed by a marketing consulting & content studio in 2021 that grew to a 15 people team - working for a diverse range of companies - seminconductors, drones, motors, SaaS, fintech, edtech, agritech, real estate, VC, manufacturing etc.
Amrit is passionate about tech, business & storytelling.
How much does it cost to hire you guys?
Some projects cost INR 2 lakh lumpsum, others 10. And then there are things in between.
When we work with you on a retainer, it starts at 2.5L a month. There have been instances where the scope increased to go up to 7.5L a month. We hope this gives you a good idea about the spends.
Now here's the thing - whether you spend 2L or 10L, what matters is the outcome. We will work out the right RoI for you.
What is that one thing that Story99 is really good at?
Storytelling.
Where are you guys based out of?
We are a remote company. Our clients are spread across Bangalore, Mumbai, NCR, Pune and USA. Amrit, the founder works out of Goa (when not traveling for client meetings / events).
